Poster

Lost In The Fog

Poster standing in a field of grass, with a light mist floating in the air.

Lost in the Fog

Imagine living in a universe where everything is blurry and you feel confused. That’s the daily reality for thousands of Canadians diagnosed with Alzheimer’s or dementia. This graphic design visually represents the experience of individuals with Alzheimer's disease, who often feel lost in the fog.

Flat large-format poster.

Mandate

Alzheimer's disease impacts memory, everyday tasks, and the ability to recognize familiar faces. This visual representation underscores the need for awareness and resources. By understanding Alzheimer's, we can create a supportive community, offering better care and a safe environment for those affected. Increased awareness and research aim to improve the quality of life for individuals with Alzheimer's and their families.

Logo Pop Montreal
Mockup Window
Detail of the visual used to create the poster (pastel crayon scribbles of colors).

Brief

Blurred edges, muted colors, and overlapping layers symbolize memory loss, spatial disorientation, and communication difficulties. These elements convey the confusion and isolation that people with Alzheimer's frequently experience, emphasizing the need for empathy, support, and understanding from caregivers and loved ones.

Child's stuffed animal.
Photograph of a pink bow.