Brand Identity
Vino de Mars
Vino de Mars Brand Identity
Looking for the next place to be? Vino de Mars is the new wine and oyster bar in Saint-Henri, Tiohtià:ke (Mtl). A place where the objective is to create an ambiance “à la bonne franquette” where everyone would feel at home.
Let's Vino baby !
The eclectic clientele seeks fresh, local, curated products of quality. The concept is clear: a simple and short-listed product selection, closeness with local products that guarantee quality, and reduce their ecological impact.
Mandate
Vino de Mars is a simple place, where it’s a pleasure to meet someone, brunch with your family, or organize a 5 to 7 after work. Their identity grounds the bar in their neighborhood and reflects the strong culinary values and cultural diversity of Saint-Henri.
Brief
To meet the brand expectations, we designed a brand identity and a logo that would reinforce the crafty aspect of the brand, using desaturated and earthy color palettes and a crafty typography that mimics hand-cut and collage typography.
Credits
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